The Delhi High Court has granted temporary relief to ITC in its dispute with the Food Safety and Standards Authority of India (FSSAI) over “100%” claims used for Aashirvaad M.P Chakki Atta.
Justice Swarana Kanta Sharma directed that ITC’s FSSAI licence should not be cancelled or suspended until the next hearing. The court will also examine whether the Delhi High Court has jurisdiction to hear the case. The matter is scheduled for September 9.
FSSAI had asked ITC to remove claims such as “100% Atta & 100% Madhya Pradesh Wheat” and “Made from 100% MP Wheat only” from the product’s packaging and advertisements. The regulator also objected to the “0% Maida” claim.
FSSAI first advised food companies in May 2025 to stop using “100%” claims on food labels, packaging and promotional material.
On August 10, the regulator issued ITC a notice seeking an explanation within 30 days. Three days later, the Central Licensing Authority in Kolkata issued an improvement notice directing the company to remove the disputed claims within 15 days.
ITC challenged the notice, arguing that it was issued before the response period had ended and that the action was arbitrary and disproportionate.
FSSAI has questioned whether the Delhi High Court can hear the case because the latest notice was issued in Kolkata.
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